How Reference Pillars Kill Scope Creep on Client Shoots | Ep.201

Hitting 201 episodes has me thinking about the one thing that separates a smooth client shoot from a nightmare: setting — and delivering on — expectations. In this episode, I break down how I use FrameSet and reference pillars to get clients on the same page before we ever hit record, using a real case study from a recent gym brand shoot to show exactly how it plays out when a client asks for…