# business case (audio feeds) — RSS Amplifier Recent posts from the 1 feeds in the RSS Amplifier directory that cover business case. Page: Feed: --- ## [Unwell Is Worth $500 Million Because Alex Cooper Built A Media Company Backwards.](https://artofthebrand.substack.com/p/unwell-is-worth-500-million-because) _2026-08-17 · Camille Moore · Branding With Benefits_ Here's What Your Brand Can Learn. ## [Béis Sold For $210 Million Because Travel Has A Ceiling.](https://artofthebrand.substack.com/p/beis-sold-for-210-million-because) _2026-08-13 · Camille Moore · Branding With Benefits_ Here's what your brand can learn. ## [Prime Fell From $1.2 Billion To $85,000 In The Bank.](https://artofthebrand.substack.com/p/prime-fell-from-12-billion-to-85000) _2026-08-11 · Camille Moore · Branding With Benefits_ Here is the business case study. ## [The Reformation Playbook.](https://artofthebrand.substack.com/p/the-reformation-playbook) _2026-08-06 · Camille Moore · Branding With Benefits_ Why Reformation is the most recent successful fashion IPO, and what your brand can learn. ## [Media Is The New Storefront. Here's Why Victoria's Secret Is Moving To LA.](https://artofthebrand.substack.com/p/media-is-the-new-storefront-heres) _2026-07-27 · Camille Moore · Branding With Benefits_ The fashion show is becoming a store, and the trend is much bigger than one brand. ## [How Elf Is Winning with Underpriced Community.](https://artofthebrand.substack.com/p/how-elf-is-chasing-underpriced-community) _2026-07-21 · Camille Moore · Branding With Benefits_ Elf is winning by niching. Here's what your brand can learn. ## [The Hailey Bieber x Gap Collab Is A Masterclass In World-Building.](https://artofthebrand.substack.com/p/the-hailey-bieber-x-gap-collab-is) _2026-07-20 · Camille Moore · Branding With Benefits_ Here is what your brand can learn. ## [Haaland And Norway Just Gave A Masterclass In World Building.](https://artofthebrand.substack.com/p/haaland-and-norway-just-gave-a-masterclass) _2026-07-16 · Camille Moore · Branding With Benefits_ Here's what your brand can learn. ## [Chick-fil-A Refuses Over $2 Billion A Year To Stay Great.](https://artofthebrand.substack.com/p/chick-fil-a-refuses-over-2-billion) _2026-07-15 · Camille Moore · Branding With Benefits_ The business case study on why consistency beats everything. ## [Chanel Just Bought Charvet. Here Is Why Brands Are Paying A Premium For Taste.](https://artofthebrand.substack.com/p/chanel-just-bought-charvet-here-is) _2026-07-09 · Camille Moore · Branding With Benefits_ The most acquirable asset of the next decade is the one money historically could not buy. ## [Play Both Sides Of The Lie (Sponsored)](https://crawlproof.com/a/AikZZvYyXVvL) _2026-07-09 · **Sponsored**_ Two operatives, one manufactured war — uncover the Complete Truth after both campaigns. ## [TikTok Shop Did $15 Billion Last Year. Half Its Stores Sold Nothing.](https://artofthebrand.substack.com/p/tiktok-shop-did-15-billion-last-year) _2026-07-08 · Camille Moore · Branding With Benefits_ The fastest growing sales channel in US retail history is minting a handful of winners and quietly absorbing everyone else, here's what your business needs to know. ## [How Levi's Beat FIFA At Its Own Game (Without Paying A Cent).](https://artofthebrand.substack.com/p/how-levis-beat-fifa-at-its-own-game) _2026-07-07 · Camille Moore · Branding With Benefits_ The business case study every underdog brand should tape to the wall. ## [How Pop Mart Lost $33 Billion By Solving The Wrong Problem.](https://artofthebrand.substack.com/p/how-pop-mart-lost-33-billion-by-solving) _2026-07-01 · Camille Moore · Branding With Benefits_ The business case study every hype brand should tape to the wall. ## [Pink Is Winning Because Of Roblox And YouTube.](https://artofthebrand.substack.com/p/pink-is-winning-because-of-roblox) _2026-06-29 · Camille Moore · Branding With Benefits_ How Victoria's Secret built a brand that captures every generation, and what the next chapter of DTC looks like. ## [LVMH Just Bet $1 Billion That The New Luxury Is Live Events, Not Handbags.](https://artofthebrand.substack.com/p/lvmh-just-bet-1-billion-that-the) _2026-06-27 · Camille Moore · Branding With Benefits_ Hyrox is the case study. Here is what every founder needs to understand. ## [Snapchat Lost 1 Billion Dollars Because It Failed To Tell A Story.](https://artofthebrand.substack.com/p/snapchat-lost-1-billion-dollars-because) _2026-06-23 · Camille Moore · Branding With Benefits_ The value gap is the new brand risk. Here is what every founder needs to know. ## [TikTok Shop Is The New TJ Maxx.](https://artofthebrand.substack.com/p/tiktok-shop-is-the-new-tj-maxx) _2026-06-22 · Camille Moore · Branding With Benefits_ The off-price model that built a $50 billion retail empire just got replicated on a phone. Here is why brand owners need to be paying attention. ## [Lululemon Did Not Lose Its Customer To Age. It Lost Her To Clarity.](https://artofthebrand.substack.com/p/lululemon-did-not-lose-its-customer) _2026-06-15 · Camille Moore · Branding With Benefits_ Victoria's Secret and Lululemon reported the same week, fighting for the same young woman. One of them could describe her, and that turned out to be the contest. ## [The Race To Trademark Trends Is The New Beauty Arms Race.](https://artofthebrand.substack.com/p/the-race-to-trademark-trends-is-the) _2026-06-11 · Camille Moore · Branding With Benefits_ Here's Why Owning The Trend No Longer Matters And Owning The Language Does ## [Never miss a game (Sponsored)](https://crawlproof.com/a/ygN8cBl2IeAi) _2026-06-11 · **Sponsored**_ Follow any team; get an hour and one-minute web and email reminders. ## [Gucci Is Trying To Win Through World Building.](https://artofthebrand.substack.com/p/gucci-is-trying-to-win-through-world) _2026-06-03 · Camille Moore · Branding With Benefits_ The Gap Between Expectation And Execution Is Where Brands Become Legendary.