The PowerPoint Slide That Made Everyone Stop and Think

Part 4 of the Persuasion Occasion podcast series with Perkins Coie (see parts 1 , 2 , 3 , and the full podcast on Spotify ) Trial consultants love stories. Unfortunately, facts occasionally insist on participating. One of my favorite persuasion lessons comes from an antitrust matter involving the proposed merger of two of the largest airlines at the time. The case never produced quite the…