# building materials (podcasts) — RSS Amplifier Recent posts from the 1 feeds in the RSS Amplifier directory that cover building materials. Page: Feed: --- ## How a Seventh-Generation Lumber Dealer Markets for the Long Game _2026-06-01 · Smarter Building Materials Marketing_ Ask most marketers what's driving demand and you'll get a list of campaigns. When host Zach Williams asked Erin Plummer, CMO of Hancock Lumber, she started somewhere else: customer intimacy and the discipline of deciding what not to do. In this episode she breaks down how a seventh-generation lumber dealer keeps marketing aligned to its mission as it scales, and why saying no is the strategic move… [Listen](https://traffic.megaphone.fm/ENVOE3293492530.mp3) ## How UFP Site-Built Is Bridging the Generational Gap in Building Materials _2026-05-26 · Smarter Building Materials Marketing_ How do you attract, retain, and actually connect with the next generation of workers in building materials? Beth sits down with Mike Ellerbrook, Senior Vice President of UFP Site-Built, to talk about what his team learned by going directly to Gen Z, why bridging the gap between tribal knowledge and tech-native skills is a two-way street, and how the launch of Frame Forward Systems turned a product… [Listen](https://traffic.megaphone.fm/ENVOE1418742483.mp3) ## What the Solar Panel Playbook Can Teach You About Launching a New Product Category _2026-04-13 · Smarter Building Materials Marketing_ What does it look like to bring an entirely new product category into residential construction? On this episode of Smarter Building Materials Marketing, Beth talks with Brian Sheng, Co-Founder and CEO of Aquaria, about building a company that delivers clean water to homes by harvesting it from the air. Brian shares how Aquaria found its first customers, why they positioned alongside solar and… [Listen](https://traffic.megaphone.fm/ENVOE7403837599.mp3) ## Encore: How Oldcastle APG Blends High-Tech Marketing with High-Touch Relationships _2026-04-06 · Smarter Building Materials Marketing_ We're bringing this one back for the brand and strategy folks in our audience. Jenny Nail's conversation on how Oldcastle APG is balancing B2B partnerships with a direct-to-consumer push (and putting the homeowner at the center of all of it) has only gotten more relevant as that shift continues to play out across the industry. If you missed it, this is a good one to catch. Enjoy! What does it take… [Listen](https://traffic.megaphone.fm/ENVOE3182141005.mp3?updated=1775246672) ## [Encore: Selling Smarter | How to Master Value-Driven Building Materials Sales](https://www.venveo.com/podcast/selling-smarter-how-to-master-value-driven-building-materials-sales) _2026-03-30 · Smarter Building Materials Marketing_ We're pulling this one out of the archive for the sales folks in our audience. Bradley Hartmann's conversation on value-based selling has only gotten more relevant since it first aired — so we wanted to make sure it got in front of anyone who missed it, and give returning listeners a reason to come back to it. Enjoy! What happens when market conditions shift and your team has to learn how to sell… [Listen](https://traffic.megaphone.fm/ENVOE5151647714.mp3?updated=1774649337) ## [Encore: 3form's Digital Strategy to Build Pre-Sale Brand Equity](https://www.venveo.com/podcast/3forms-digital-strategy-to-build-pre-sale-brand-equity) _2026-03-23 · Smarter Building Materials Marketing_ We're bringing this one back. Karli Slocum's conversation with Beth on digital strategy, self-serve experiences, and brand consistency in the building materials space was packed with insights that hold up ... and then some. If you missed it the first time around, now's your shot. If you caught it already, it's worth a second listen. Enjoy! How do you serve a customer who wants to be hands-on and… [Listen](https://traffic.megaphone.fm/ENVOE9166670392.mp3) ## [Why This Manufacturer Says Trust and Speed Beat Big Budgets](https://www.venveo.com/podcast/) _2026-03-16 · Smarter Building Materials Marketing_ In a product category where white is white and red is red, how does a manufacturer stand out? On this episode of Smarter Building Materials Marketing, Zach and Beth talk with Brandon Guthrie, Marketing Director at Durasein Solid Surface, about how the company invested in a full-scale rebrand, built a specification-first go-to-market strategy, and created a brand that architects and designers… [Listen](https://traffic.megaphone.fm/ENVOE9539765214.mp3) ## [Stop Showcasing, Start Demonstrating: Rethinking Trade Show Booths](https://www.venveo.com/podcast/stop-showcasing-start-demonstrating-rethinking-trade-show-booths) _2026-03-09 · Smarter Building Materials Marketing_ Trade shows are one of the biggest line items in a building products marketing budget, but too many manufacturers treat their booths like product showrooms instead of experiences. On this episode of Smarter Building Materials Marketing, Beth talks with Shaun Jennings, Senior Marketing Communications Manager at FastenMaster, about what it actually takes to make a trade show booth work. They cover… [Listen](https://traffic.megaphone.fm/ENVOE3166954717.mp3) ## [Builder’s Show Field Report: Booths Built for the Buyer Journey](https://venveo.com/podcast/builders-show-field-report-booths-built-for-the-buyer-journey) _2026-03-02 · Smarter Building Materials Marketing_ This week’s episode is a little different. Instead of a guest interview, Beth shares a field report from IBS 2026 in Orlando — breaking down what actually stood out on the show floor. From hidden products made visible, to gamified lead capture, to brands repositioning themselves around partnership instead of product, this episode unpacks the booth strategies that felt intentional and the ones that… [Listen](https://traffic.megaphone.fm/ENVOE2207320726.mp3) ## [Watch Chovy Code Live (Sponsored)](https://crawlproof.com/a/TM25VjDkVIaH) _2026-03-02 · **Sponsored**_ Join live coding streams with real-time collaborative screen sharing, open source and free. ## [How an Acoustic Manufacturer Makes Complex Products Easy to Buy](https://venveo.com/podcast/how-an-acoustic-manufacturer-makes-complex-products-easy-to-buy) _2026-02-16 · Smarter Building Materials Marketing_ Acoustic products are technical, customizable, and often overlooked in commercial construction. So how does a manufacturer stand out in a category where performance matters more than aesthetics and complexity can overwhelm buyers? On this episode of Smarter Building Materials Marketing, Beth talks with Cody Martell, Marketing Director at Conwed, about simplifying complex product lines, segmenting… [Listen](https://traffic.megaphone.fm/ENVOE8834131429.mp3)