What the Solar Panel Playbook Can Teach You About Launching a New Product Category

What does it look like to bring an entirely new product category into residential construction? On this episode of Smarter Building Materials Marketing, Beth talks with Brian Sheng, Co-Founder and CEO of Aquaria, about building a company that delivers clean water to homes by harvesting it from the air. Brian shares how Aquaria found its first customers, why they positioned alongside solar and…