# build business (audio feeds) — RSS Amplifier Recent posts from the 2 feeds in the RSS Amplifier directory that cover build business. Page: Feed: --- ## [The 1971 Letter That Built a $75M Family-Crest Empire](https://buthowdidyoudoit.substack.com/p/the-1971-letter-that-built-a-75m) _2026-06-11 · Sebastian Kayle · But How Did You Do It?_ The mechanic of camouflage marketing. ## [How Liquid Death Sold Water Like a Heavy Metal Band](https://buthowdidyoudoit.substack.com/p/liquid-death-selling-water-like-heavy) _2026-05-28 · Sebastian Kayle · But How Did You Do It?_ Selling the story before the product. ## [How Ron Popeil Invented the Infomercial and Sold $2 Billion in Gadgets](https://buthowdidyoudoit.substack.com/p/how-ron-popeil-invented-the-infomercial) _2026-05-14 · Sebastian Kayle · But How Did You Do It?_ How the template for the entire infomercial industry was created ## [How Snickers Made Being Hangry a $376M Global Ad Platform](https://buthowdidyoudoit.substack.com/p/how-snickers-made-being-hangry-a) _2026-05-07 · Sebastian Kayle · But How Did You Do It?_ What a mud-splattered 88-year-old taught the world about building a campaign that lasts ## How Melissa Built a $60M Real Estate Business Without Zillow or Paid Leads _2026-05-06 · The Limitless Agent Podcast_ In this episode, we delve into what it really takes to scale a relationship-driven real estate business without losing yourself in the process. Top producing agent and team leader Melissa Sofia shares the story behind building one of the top-producing brokerages in the country, the mindset shifts that helped her grow from selling 10 homes a year to over $60M in production as a solo agent, and why… [Listen](https://www.buzzsprout.com/2500091/episodes/19136318-how-melissa-built-a-60m-real-estate-business-without-zillow-or-paid-leads.mp3) ## [How AT&T Made You Cry About a Phone Call](https://buthowdidyoudoit.substack.com/p/how-att-made-you-cry-about-a-phone-call) _2026-05-05 · Afton Negrea · But How Did You Do It?_ How AT&T's emotional campaign turned long-distance calls into tear-jerkers and changed advertising. ## [The Photograph that Sold $400 Million Worth of Home Gyms](https://buthowdidyoudoit.substack.com/p/the-photograph-that-sold-400-million) _2026-04-30 · Sebastian Kayle · But How Did You Do It?_ How one image in a magazine was all it took to build an empire ## [The Chocolate Empire Built Without a Single Advertisement](https://buthowdidyoudoit.substack.com/p/the-chocolate-empire-built-without-a-single-advertisement) _2026-04-28 · Afton Negrea · But How Did You Do It?_ Why Milton Hershey refused ads for 70 years and still won the market. ## [How Calvin Klein Turned Controversy Into a Fashion Empire](https://buthowdidyoudoit.substack.com/p/how-calvin-klein-turned-controversy-into-a-fashion-empire) _2026-04-23 · Afton Negrea · But How Did You Do It?_ How Brooke Shields, one line, and a wave of controversy put Calvin Klein jeans on the map forever—and how Carolyn Bessette was involved. ## [Why IKEA's Catalog Outlasted Every Ad Campaign of Its Era](https://buthowdidyoudoit.substack.com/p/why-ikeas-catalog-outlasted-every-ad-campaign) _2026-04-21 · Afton Negrea · But How Did You Do It?_ How a 70-year catalog became the most-printed book after the Bible. ## [Every Channel. One Login. (Sponsored)](https://crawlproof.com/a/UT7xOUevWh4V) _2026-04-21 · **Sponsored**_ 17,000+ live channels, movies and sports on any device. Free trial, no IP lock. ## [How a Car Dealer With a Fake Dog Dominated West Coast TV for 40 Years](https://buthowdidyoudoit.substack.com/p/how-a-car-dealer-with-a-fake-dog) _2026-04-16 · Sebastian Kayle · But How Did You Do It?_ A regional empire built on personality, consistency, and the understanding that being memorable matters more than being polished. ## [Levi's Didn't Run an Ad. They Rewrote Corporate America's Dress Code.](https://buthowdidyoudoit.substack.com/p/levis-didnt-run-an-ad-they-rewrote-corporate-americas-dress-code) _2026-04-14 · Afton Negrea · But How Did You Do It?_ Levi's sold jeans by convincing HR departments to relax. ## [How a 50-Cent Eyepatch Built One of Advertising's Greatest Campaigns](https://buthowdidyoudoit.substack.com/p/how-a-50-cent-eyepatch-built-one) _2026-04-09 · Sebastian Kayle · But How Did You Do It?_ A masterclass in doing more with less. ## [How a Double Entendre Made a Disposable Lighter Unforgettable](https://buthowdidyoudoit.substack.com/p/how-a-double-entendre-made-a-disposable) _2026-04-07 · Afton Negrea · But How Did You Do It?_ How Bic's cheeky "Flick My Bic" slogan turned a commodity product into a cultural catchphrase. ## [How the Yellow Pages Built the Original Search Engine](https://buthowdidyoudoit.substack.com/p/how-the-yellow-pages-built-the-original) _2026-04-02 · Sebastian Kayle · But How Did You Do It?_ Teaching a Generation How to Search ## [How the Most Mocked Commercial in America Sold Millions of Medical Devices](https://buthowdidyoudoit.substack.com/p/how-the-most-mocked-commercial-in-america-sold-millions-of-medical-devices) _2026-03-31 · Afton Negrea · But How Did You Do It?_ How LifeCall's unintentionally campy ad became a national punchline and a sales juggernaut. ## [The 1950s Ad Trick That Explains Why TikTok Hooks Work](https://buthowdidyoudoit.substack.com/p/the-1950s-ad-trick-that-explains) _2026-03-25 · Sebastian Kayle · But How Did You Do It?_ Rosser Reeves invented the USP. TikTok reinvented it. ## [Start Here](https://buthowdidyoudoit.substack.com/p/start-here) _2026-03-24 · Sebastian Kayle · But How Did You Do It?_ You've watched someone build a business online and thought: but how, exactly? That's why this Substack exists. ## [How Quitting In-Person Retail Made Tupperware a Billion-Dollar Brand](https://buthowdidyoudoit.substack.com/p/how-quitting-in-person-retail-made-tupperware-a-billion-dollar-brand) _2026-03-24 · Sebastian Kayle · But How Did You Do It?_ The original influencer program was run by housewives in 1948. ## [How Changing Subway's Name Changed Everything](https://buthowdidyoudoit.substack.com/p/pizza-marines) _2026-03-23 · Sebastian Kayle · But How Did You Do It?_ How a simple name because a super problem. ## [Ship software peacefully (Sponsored)](https://crawlproof.com/a/gByHEv9E9ONB) _2026-03-23 · **Sponsored**_ Connect your repo and deploy instantly — Railway handles config, scaling, and monitoring. ## [The Clairol Campaign That Turned Stigma Into Sales](https://buthowdidyoudoit.substack.com/p/the-clairol-campaign-that-turned) _2026-03-23 · Sebastian Kayle · But How Did You Do It?_ One campaign. Seven words. A $200M market shift. How Clairol turned hair dye stigma into the biggest beauty boom of the 1950s. ## 23. Strategic Growth. Aligned Living. Limitless Possibilities. _2025-06-26 · The Limitless Agent Podcast_ In this episode, I’m pulling back the curtain on the mindset shifts that transformed not just how I run my business, but how I lead my life. This isn’t about doing more, it’s about doing it differently. From hustle to harmony, from control to trust, this conversation is an invitation to build from a deeper place of alignment and truth. If you’re feeling stretched, stuck, or just ready for the next… [Listen](https://www.buzzsprout.com/2500091/episodes/17366458-23-strategic-growth-aligned-living-limitless-possibilities.mp3) ## 22. Network = Net Worth: Real Estate Strategies That Multiply Your Income _2025-06-19 · The Limitless Agent Podcast_ In this episode, we dive into the exact systems, connections, and mindset shifts that helped me build a network that pays in more ways than one. Whether it’s revenue share, community collaboration, flipping houses with my husband, or simply showing up consistently—I’m breaking down what it really takes to grow a business rooted in relationships. This one is for the woman who wants to scale her… [Listen](https://www.buzzsprout.com/2500091/episodes/17326244-22-network-net-worth-real-estate-strategies-that-multiply-your-income.mp3) ## 21. Systems That Scale: How to Build a Community That Converts _2025-06-12 · The Limitless Agent Podcast_ In this episode, we dive into how to build a business that goes beyond the noise, by creating systems that nurture, connect, and actually convert. Whether it’s online or local, you don’t need a massive audience to lead something meaningful. You need intention, a clear mission, and a support system that allows you to serve deeply without burning out. If you’re craving connection, consistency, and… [Listen](https://www.buzzsprout.com/2500091/episodes/17322057-21-systems-that-scale-how-to-build-a-community-that-converts.mp3) ## 20. $10 Million in Sales With a Baby on My Hip: What It Really Takes _2025-05-20 · The Limitless Agent Podcast_ In this episode, we delve into the realities of achieving significant success in real estate while embracing the journey of motherhood. It's a candid conversation about the challenges and triumphs of being a mompreneur, aiming to inspire and equip you with actionable strategies! Key Takeaways Embrace the dual role : Success in real estate doesn't require sacrificing motherhood; both can coexist… [Listen](https://www.buzzsprout.com/2500091/episodes/17192678-20-10-million-in-sales-with-a-baby-on-my-hip-what-it-really-takes.mp3) ## 19. The Real Estate Playbook You’ll Actually Love Following _2025-05-15 · The Limitless Agent Podcast_ Today, I’m handing you the real estate playbook I wish someone gave me years ago — one that prioritizes clarity , cash flow , community , and organic lead generation . One you’ll actually use. One that helps you build a business you want to show up for — and a life that supports it. Whether you’re closing your first five deals or you’ve already hit that $10M/year mark and feel like you’re still on… [Listen](https://www.buzzsprout.com/2500091/episodes/17171689-19-the-real-estate-playbook-you-ll-actually-love-following.mp3) ## 18. Build a Business That Feels Good: Alignment Over Hustle _2025-05-06 · The Limitless Agent Podcast_ Building a business that feels good is essential for long-term success. In this episode of The Melody Kleoni Show, we dive deep into how to prioritize alignment over hustle to avoid burnout and create a business that truly resonates with your life, values, and purpose. This episode is a must-listen for any woman in business, especially those seeking authentic entrepreneurship that brings joy,… [Listen](https://www.buzzsprout.com/2500091/episodes/17112445-18-build-a-business-that-feels-good-alignment-over-hustle.mp3)