It’s rare these days to find a SaaS company that deeply invests in its user...

It’s rare these days to find a SaaS company that deeply invests in its user experience design. And I get it! Many are under pressure to grow, grow, grow at all costs to maximize (often short term) returns). And sometimes you need to cut corners and ship, or trade off UX quality in favor of dark patterns to contribute growth. It’s unfortunate that many companies inevitably force themselves into…