Why Gen Z is movie-maxxing

What’s bringing Gen Z to the theaters? Backrooms and Obsession are two recent horror films that have done massive numbers – and their success has been driven, in large part, by Gen Z. Even beyond these films, Gen Z is now the largest moviegoing audience, according to a couple of recent surveys. But what’s bringing the short-form video generation to theaters? And what makes a movie… a Gen Z movie?…