Strategically Stunning: The Professional Motivations Behind the Lipstick Effect

The phenomenon of increased desire for, and use of, appearance-enhancing items during times of economic recession has been termed the lipstick effect . The motivation underlying this effect has been attributed to women’s desires to enhance their attractiveness to financially stable partners (Hill, Rodeheffer, Griskevicius, Durante, & White, 2012). In the present research, we found evidence for our…