Looking for a Deal? Social Visual Attention during Negotiations via Mixed Media Videoconferencing

Whereas social visual attention has been examined in computer-mediated (e.g., shared screen) or video mediated (e.g., FaceTime) interaction, it has yet to be studied in mixed-media interfaces that combine video of the conversant along with other UI elements. We analyzed eye gaze of 37 dyads (74 participants) who were tasked with negotiating the price of a new car (as a buyer and seller) using…