# brand strategy (blogs) — RSS Amplifier Recent posts from the 10 feeds in the RSS Amplifier directory that cover brand strategy. Page: Feed: --- ## [The AI in Your Living Room Just Stopped Asking for a Subscription](https://www.globalbrandsmagazine.com/alexa-on-fire-tv-free/) _2026-08-20 · Anna Louis · Global Brands Magazine_ Alexa+ on Fire TV is now free for every US customer, with no Prime needed. Here is what Alexa+ on Fire TV can do, what still costs money and where it works. ## [M&S Is Giving Up Being Special to Win the Weekly Shop](https://www.globalbrandsmagazine.com/ms-shopping-list-retailer/) _2026-08-20 · Anna Louis · Global Brands Magazine_ M&S says it wants to be a shopping list retailer, and pet food is the proof. Here is what the shopping list retailer plan costs the brand, and who must answer. ## [The Tuition Bill Now Takes Venmo. Read the Small Print First](https://www.globalbrandsmagazine.com/paypal-tuition-payments/) _2026-08-20 · Anna Louis · Global Brands Magazine_ PayPal tuition payments have gone live at five US universities. Here is how PayPal tuition payments work at checkout, and the fee families should check first. ## [Surfing Just Got a Clock, Eight Teams and One Pay Cheque for Everyone](https://www.globalbrandsmagazine.com/surfing-super-league/) _2026-08-20 · Anna Louis · Global Brands Magazine_ The Surfing Super League will pay all 48 athletes the same. Here is how the Surfing Super League format works, the eight teams and the plan for a 2028 launch. ## [4 Workflow Efficiency Practices Salvatix Limited Applies to Cross-Functional Project Delivery](https://www.globalbrandsmagazine.com/workflow-efficiency-practices-cross-functional-salvatix-limited/) _2026-08-20 · Austin · Global Brands Magazine_ Key Takeaways: Clear handoff standards help teams define the required format, context, decision status, quality threshold and timing before work moves between teams. Assigning clear decision owners, using structured sync points and formally communicating scope changes can reduce delays, rework and confusion across cross-functional projects. Cross-functional project delivery has a way of looking… ## [6 Signals Tarfion Limited Uses to Identify When a Brand Identity Has Stopped Supporting Growth](https://www.globalbrandsmagazine.com/tarfion-limited-brand-identity-stopped-supporting-growth/) _2026-08-20 · Austin · Global Brands Magazine_ Key Takeaways: Differences between sales and marketing messaging, mismatched customer segments, and difficulty communicating the brand internally can signal that a brand identity is no longer aligned with the company’s current growth. Regularly reviewing competitive positioning, visual and verbal identity, and brand visibility can help identify identity drift early and prevent growing marketing… ## [Shop in Oxfordshire, Unpack in Dubai. Emirates Just Shortened the Journey](https://www.globalbrandsmagazine.com/emirates-delivers-bicester/) _2026-08-20 · Anna Louis · Global Brands Magazine_ Emirates Delivers now ships Bicester Village purchases to the UAE. Here is how Emirates Delivers handles storage, customs and doorstep delivery for shoppers. ## [Should Founders Quit Their Day Jobs to Build Their Brands?](https://thebrandbaby.substack.com/p/should-founders-quit-their-day-jobs) _2026-08-19 · Bethany Paris Ramsay · Brand Baby_ Going all in on your brand certainly \*sounds\* fabulous. ## [Modular Van Conversions Built Like Lego Just Won $5 Million and a Factory](https://www.globalbrandsmagazine.com/modular-van-conversions-5m/) _2026-08-19 · Anna Louis · Global Brands Magazine_ Grounded's $5M seed round and a new 50,000 sq ft Detroit plant push modular van conversions into commercial fleets, from mobile clinics to coffee service vans. ## [Free AI Subscriptions Became a Business. Now the First Bills Land](https://www.globalbrandsmagazine.com/free-ai-subscriptions-telecom/) _2026-08-19 · Anna Louis · Global Brands Magazine_ Telecoms worldwide now hand out free AI subscriptions to win customers. We verify 10 deals across 4 AI providers and India's first data on what survives. ## [One OS for your AI workforce (Sponsored)](https://crawlproof.com/a/9XJ9bnZVshHn) _2026-08-19 · **Sponsored**_ Build, direct, and supervise an AI workforce from a single operating workspace. ## [Contrail Avoidance Begins: Why Atlantic Flights Will Shift Up to 2,000 Feet](https://www.globalbrandsmagazine.com/contrail-avoidance-atlantic/) _2026-08-19 · Anna Louis · Global Brands Magazine_ Google and the UK have launched Operation Blue Skies, a 30-month contrail avoidance programme nudging some North Atlantic flights by up to 2,000 feet. ## [Top 10 Luggage Brands in the World (2026)](https://www.globalbrandsmagazine.com/luggage-brands-in-the-world/) _2026-08-19 · Austin · Global Brands Magazine_ Our 2026 ranking of the top 10 luggage brands in the world, from Samsonite and Rimowa to Tumi, Briggs & Riley, Away and Monos. ## [Costco Medicare Plans Are Coming, and a Membership Is the One Thing They Can’t Include](https://www.globalbrandsmagazine.com/costco-medicare-plans-scan/) _2026-08-19 · Anna Louis · Global Brands Magazine_ Costco Medicare plans are coming: Costco and SCAN will co-brand Medicare Advantage in two states plus a supplement plan in a third. Here is the full detail. ## [Why everything is losing its luster (and a reminder to fight back)](https://www.hyperstudios.us/p/why-everything-is-losing-its-luster) _2026-08-18 · Oren John · Hyper_ its kinda chic to recommend 10/10 niche habits that are also five things I cant live without ## [You Don’t Need a Bigger Lake. You Need Better Bait.](https://thebrief.originalminds.co/p/you-dont-need-a-bigger-lake-you-need) _2026-08-17 · Tobias Dahlberg · THE BRIEF™ by Original Minds®_ The strategic question that dominates the conversation, and the better question to solve first. ## [We Need to Talk About Acne: Vol. 3](https://thebrandbaby.substack.com/p/we-need-to-talk-about-acne-vol-3) _2026-08-17 · Bethany Paris Ramsay · Brand Baby_ ft. Muhza’s Alexia Coutts ## [Where New Indie Brands Actually Need to Be Spending Their Money](https://thebrandbaby.substack.com/p/where-new-indie-brands-actually-need) _2026-08-14 · Bethany Paris Ramsay · Brand Baby_ And more importantly, where you can stop setting it on fire. ## [Brands finally remembered Gen X exists. We noticed.](https://killingdarlings.substack.com/p/brands-finally-remembered-gen-x-exists) _2026-08-13 · Kristin Woodward · Killing Darlings_ Esprit, Swatch, Madonna, and the generation brands keep ignoring. ## [The Trouble With Treating Women Like Before Photos](https://thebrandbaby.substack.com/p/the-trouble-with-treating-women-like) _2026-08-11 · Bethany Paris Ramsay · Brand Baby_ Tarte Opts For Rage Bait Marketing Once Again ## [The GLP-1 Consumer Is Rewriting the Value of Every Bite](https://thebrief.originalminds.co/p/the-glp-1-consumer-is-rewriting-the) _2026-08-07 · Tobias Dahlberg · THE BRIEF™ by Original Minds®_ Why one of the biggest shifts in food isn’t about what people eat—but how they decide what’s worth eating. ## [Never miss a game (Sponsored)](https://crawlproof.com/a/7KXlyP1A8eor) _2026-08-07 · **Sponsored**_ Follow any team; get an hour and one-minute web and email reminders. ## [Big brands spend millions trying to sound like themselves. You can do it for free.](https://killingdarlings.substack.com/p/big-brands-spend-millions-trying) _2026-08-06 · Kristin Woodward · Killing Darlings_ The advantage is already yours. Here's how to use it. ## [Hot Brands Have Strategy: Curated Crushes Vol. 3](https://thebrandbaby.substack.com/p/hot-brands-have-strategy-curated-f9d) _2026-08-05 · Bethany Paris Ramsay · Brand Baby_ The Brand Baby It List Is SO Back, Babes ## [You Cannot Grow Without Roots](https://withheartapproach.substack.com/p/you-cannot-grow-without-roots) _2026-08-04 · Talie Knutson · The With Heart Approach™_ A reflection on why brand strategy is the foundation from which health and wellness brands grow, and why trust makes those roots matter even more. ## [Brand Strategy: What You Don't See Can Matter Most](https://resourcebranding.substack.com/p/brand-strategy-what-you-dont-see) _2026-08-04 · Resource Branding · Recently_ Edition No. 40 ## [Shelf Worthy by Brand Baby: Vol. 1](https://thebrandbaby.substack.com/p/shelf-worthy-by-brand-baby-vol-1) _2026-08-03 · Bethany Paris Ramsay · Brand Baby_ The Products I'd Happy Spend My Money On Again & Again ## [July Creative Rolodex](https://thebrandsnapshot.substack.com/p/july-creative-rolodex) _2026-08-02 · The Brand Snapshot_ A curated index of creatives and studios worth knowing ## [How to create irresistible copy in the algorithm era, and scaling brand strategy workflows](https://www.hyperstudios.us/p/how-to-create-irresistible-copy-in) _2026-07-30 · Oren John · Hyper_ +how brands are building organic UGC armies ## [RIP great campaign.](https://killingdarlings.substack.com/p/rip-great-campaign) _2026-07-30 · Kristin Woodward · Killing Darlings_ A eulogy for the ideas who gave their all and still got forgotten ## [AI Is Becoming the First Sales Meeting](https://thebrief.originalminds.co/p/ai-is-becoming-the-first-sales-meeting) _2026-07-30 · Tobias Dahlberg · THE BRIEF™ by Original Minds®_ Why businesses must compete for algorithms before they compete for buyers. ## [How Much Context Can Brands Assume Customers Have?](https://thebrandbaby.substack.com/p/how-much-context-can-brands-assume) _2026-07-29 · Bethany Paris Ramsay · Brand Baby_ Vacation Inc., Please Never Explain Yourselves. ## [Hire AI-Powered Professionals (Sponsored)](https://crawlproof.com/a/2cuOAybxaDYj) _2026-07-29 · **Sponsored**_ Browse public gigs, message candidates, and run video interviews — free to start. ## [Why Your Growth Strategy Is (Likely) Built on Outdated Assumptions](https://thebrief.originalminds.co/p/why-your-growth-strategy-is-likely) _2026-07-26 · Tobias Dahlberg · THE BRIEF™ by Original Minds®_ Every growth strategy contains a hidden set of assumptions. But are they true? ## [What Happens When You Forget Your Brand Is Your Behavior](https://thebrandbaby.substack.com/p/what-happens-when-you-forget-your) _2026-07-25 · Bethany Paris Ramsay · Brand Baby_ Yes, Zoe Unlimited Said That ## [Beauty's Main Character Problem](https://thebrandbaby.substack.com/p/beautys-main-character-problem) _2026-07-24 · Bethany Paris Ramsay · Brand Baby_ Your Customer Already Has a Main Character & It's Them. Not You. ## [Let’s talk about the Coca-Cola rebrand.](https://killingdarlings.substack.com/p/lets-talk-about-the-coca-cola-rebrand) _2026-07-23 · Kristin Woodward · Killing Darlings_ Craft vs. scale, Marlborogate and the question every iconic brand eventually has to answer ## [The attention games](https://www.hyperstudios.us/p/the-attention-games) _2026-07-22 · Oren John · Hyper_ Slideshows, ad agencies and how to star ahead of the internet economy ## [The Internet Doesn’t Owe Your Brand Attention](https://thebrandbaby.substack.com/p/the-internet-doesnt-owe-your-brand) _2026-07-22 · Bethany Paris Ramsay · Brand Baby_ What every bootstrapped indie beauty founder should know in 2026. ## [Building campaigns on boards and creative directing personal brands](https://www.hyperstudios.us/p/building-campaigns-on-boards-and) _2026-07-17 · Oren John · Hyper_ Summer lock in ## [Three brands nailing it in a summer that’s had everything](https://killingdarlings.substack.com/p/three-brands-nailing-it-in-a-summer) _2026-07-16 · Kristin Woodward · Killing Darlings_ What we can learn from a wedding, a sofa on a tennis court, and four trucks with really good timing. ## [Execution Isn't the Hard Part. Clarity Is.](https://withheartapproach.substack.com/p/execution-isnt-the-hard-part-clarity) _2026-07-14 · Talie Knutson · The With Heart Approach™_ A reflection on why marketing gets easier, not harder, once a brand knows itself. ## [The Cost Of Choice Confusion](https://thebrief.originalminds.co/p/the-cost-of-choice-confusion) _2026-07-13 · Tobias Dahlberg · THE BRIEF™ by Original Minds®_ Clarity is often more important than differentiation. ## [Good intentions don't make good brand strategy.](https://killingdarlings.substack.com/p/good-intentions-dont-make-good-brand) _2026-07-10 · Kristin Woodward · Killing Darlings_ What happens when helping your customer becomes about helping yourself. ## [You Probably Don't Have a Marketing Problem](https://withheartapproach.substack.com/p/you-probably-dont-have-a-marketing) _2026-07-07 · Talie Knutson · The With Heart Approach™_ Why the best marketing comes from knowing who you are, not adding to your plate. ## [June Creative Rolodex](https://thebrandsnapshot.substack.com/p/june-creative-rolodex) _2026-07-06 · The Brand Snapshot_ A curated index of creatives and studios worth knowing ## [Crony marketing and French luxury](https://www.hyperstudios.us/p/crony-marketing-and-french-luxury) _2026-07-02 · Oren John · Hyper_ with a side of virtual try-on ## [America is a brand in crisis.](https://killingdarlings.substack.com/p/america-is-a-brand-in-crisis) _2026-07-02 · Kristin Woodward · Killing Darlings_ Spoiler alert: The product is still worth believing in. ## [Brands winning the World Cup aren’t shouting, they’re showing up.](https://killingdarlings.substack.com/p/brands-winning-the-world-cup-arent) _2026-06-25 · Kristin Woodward · Killing Darlings_ Three campaigns getting it so right — and what they understand about this cultural moment ## [Cultivating Extraordinary Intelligence](https://hackemer.substack.com/p/cultivating-extraordinary-intelligence) _2026-06-24 · Heidi Hackemer · Hackemer: a Substack_ On avoiding an ultra-processed practice in an era of AI ## [When Your Brand Is Clear, the Words Get Easier](https://withheartapproach.substack.com/p/when-your-brand-is-clear-the-words) _2026-06-23 · Talie Knutson · The With Heart Approach™_ Why brand messaging becomes clearer, more consistent, and more natural when you know who you are. ## [The noise economy (and how to rise above it)](https://www.hyperstudios.us/p/the-noise-economy-and-how-to-rise) _2026-06-18 · Oren John · Hyper_ Frameworks for cultural escape velocity, murder mysteries and intellectual influence ## [90 minutes. A tiny island nation. The whole world on its feet.](https://killingdarlings.substack.com/p/90-minutes-a-tiny-island-nation-the) _2026-06-18 · Kristin Woodward · Killing Darlings_ The World Cup does in 90 minutes what most brands can't do in a decade.