Can India Build Global Sports Brands? Why ‘Made in India’ Sports Manufacturing is the Next Big Opportunity

By Niteen Shah, Founder & Managing Director, Total Sports & Fitness India’s leading multi-brand sports and fitness retail chain India is witnessing a sporting renaissance unlike anything in its history. What was once a nation largely defined by its passion for cricket is steadily evolving into a country embracing running, cycling, football, badminton, pickleball, fitness training, and recreational…