# brand identities (blogs) — RSS Amplifier Recent posts from the 6 feeds in the RSS Amplifier directory that cover brand identities. Page: Feed: --- ## [Power Bottom Task Force](https://mattwie.se/power-bottom-task-force) _2026-08-08 · Matt Wiese_ As a dying empire the United States has lost the ability to top, but that won't stop it from power bottoming. ## [How Did a Box of Matches Become India's Visual Language?](https://fatemaraja.substack.com/p/how-did-a-box-of-matches-become-indias) _2026-07-30 · Fatema Raja · LAYER BY LAYER_ Here is an object that shouldn’t be interesting, and yet is one of the strangest design archives India has ever produced. ## [Japan has design, Sweden has design, but India stopped at heritage.](https://fatemaraja.substack.com/p/stop-designing-from-scratch-start) _2026-07-28 · Fatema Raja · LAYER BY LAYER_ How changing the context, not the content, might be how India finds its modern design language. ## [Selling Your Soul](https://mattwie.se/selling-your-soul) _2026-07-22 · Matt Wiese_ During the American Century of Humiliation all that can be done is to pick your song and dance. ## [Hotboxing the Atmosphere](https://mattwie.se/hotboxing-the-atmosphere) _2026-07-15 · Matt Wiese_ The unprecedented fires across the world's boreal forests is one of many feedback loops. ## [India Is Way Cooler Than Its Palaces](https://fatemaraja.substack.com/p/india-is-way-cooler-than-its-palaces) _2026-07-08 · Fatema Raja · LAYER BY LAYER_ And Fred Again’s India tour announcement proves the point. ## [India's long, slow return to its own visual language](https://fatemaraja.substack.com/p/indias-long-slow-return-to-its-own) _2026-06-30 · Fatema Raja · LAYER BY LAYER_ Hi everyone, I'm Fatema Raja, I write Layer by Layer — a newsletter where I share my perspective on design, branding, and consumer psychology. ## [Mapping a palette](https://justin.stach.uk/mapping-a-palette/) _2026-06-29 · Justin Stach_ A collection of twelve watercolour paints feels like a lot until you sit down and start to work on painting a specific thing. “Do I have the right set of paints for the kind of paintings I want to create?” is something I often see asked about. A visualisation of the colours a palette of 18 colours can reach I wanted to see whether I could help to answer that question, and do it in a way that a… ## [I remixed a clipboard manager](https://justin.stach.uk/another-clipboard-manager/) _2026-06-23 · Justin Stach_ I got tired of paying a subscription for a clipboard manager, so I went looking for a good-enough one. I found ClipHistory by Weiyuan Kong: it’s fast, native Swift, encrypted, no telemetry, and small enough that it fits on a floppy . It’s really a lovely piece of work. The engine, the capture, the AES-256-GCM encryption, the per-app exclusions, all theirs and all untouched. But of course, I’m a… ## [Everything Old Is New Again](https://fatemaraja.substack.com/p/everything-old-is-new-again) _2026-06-04 · Fatema Raja · LAYER BY LAYER_ Why the Past Is the Most Powerful Product Right Now ## [Stream Torrents and IPTV Instantly (Sponsored)](https://crawlproof.com/a/fBeXNskBdqzX) _2026-06-04 · **Sponsored**_ Search, index, and play music, movies, books, and live TV in your browser. ## [Built to Scale, Designed to Feel](https://fatemaraja.substack.com/p/built-to-scale-designed-to-feel) _2026-05-30 · Fatema Raja · LAYER BY LAYER_ What leading the Gojek rebrand taught me about building brand systems that grow without losing their soul ## [The Art of Being Unmistakable.](https://fatemaraja.substack.com/p/the-art-of-being-unmistakable) _2026-04-22 · Fatema Raja · LAYER BY LAYER_ On digital noise, brand identity, and the discipline of staying on one frequency. ## [India Has 800 Brands and Counting. Almost None Are Building Together.](https://fatemaraja.substack.com/p/you-are-the-company-you-keep) _2026-04-11 · Fatema Raja · LAYER BY LAYER_ How brand collaboration is the most underutilised currency in modern marketing ## [The Design System Starts with the Packaging, Not the Logo.](https://fatemaraja.substack.com/p/the-brand-book-comes-last) _2026-04-05 · Fatema Raja · LAYER BY LAYER_ How to design the most scalable visual identity. ## [Appreciation Over Aspiration: A $600B Shift in India's Consumer Mindset](https://fatemaraja.substack.com/p/appreciation-over-aspiration-a-600b) _2026-03-23 · Fatema Raja · LAYER BY LAYER_ How quality intelligence replaced aspiration and discounts as India's new consumer currency ## [Hydrocarbon Death Cult](https://mattwie.se/hydrocarbon-death-cult) _2026-03-22 · Matt Wiese_ So what if we poison and scorch the Earth? A stable climate and healthy biosphere is for suckers. ## [Why Custom Typography Matters for Brand Identity](https://peterchondesign.com/why-custom-typography-matters-for-brand-identity/) _2026-03-19 · valerianlucas@protonmail.com · peterchondesign.com_ More Than Just Choosing a Font When people think about brand identity, they often focus first on logos, colors, and imagery. These elements are important, but typography is just as influential. In many cases, it is typography that shapes the tone of a brand before any message is fully read. The style of letters, the \[ \] Read more at peterchondesign.com ## [What Undertint is, and why I made it](https://justin.stach.uk/what-is-undertint/) _2026-03-10 · Justin Stach_ Turning a photo into paint recipes You’ve spotted a colour you want to paint: the blue-grey of a shadow on a wall, the warm green of a particular leaf, the exact dusty-white on the cake your youngest daughter just baked. You can see it but translating it into a mix from the tubes on your desk is the hard bit, and getting it wrong by even a little is the difference between a painting that sings and… ## [A Door Without a Frame Falls Flat. How Messaging and Strategy are Critical to Successful Logo Design.](https://nicolablack.com/a-door-without-a-frame-falls-flat-how-messaging-and-strategy-are-critical-to-successful-logo-design/) _2026-03-09 · Nicola · Nicola Black Design_ The post A Door Without a Frame Falls Flat. How Messaging and Strategy are Critical to Successful Logo Design. appeared first on Nicola Black Design . ## [All My Apes Gone](https://mattwie.se/all-my-apes-gone) _2026-02-08 · Matt Wiese_ A discussion of Animoca Brands and what value it may or may not have. ## [Screen Share With Real Control (Sponsored)](https://crawlproof.com/a/TFMjhDoFvRio) _2026-02-07 · **Sponsored**_ Collaborative screen sharing with simultaneous remote control — open source, like Screenhero. ## [Using Hinge as a Command & Control Server](https://mattwie.se/hinge-command-control-c2) _2026-01-03 · Matt Wiese_ A proof of concept demonstrating how to use the Hinge dating app as a C2. ## [SOAB Announces Strategic Collaboration to Strengthen Curaçao’s Football Community](https://soab.cw/soab-announces-strategic-collaboration-to-strengthen-curacaos-football-community/) _2025-12-12 · Gyadisha Sulvaran · SOAB_ Brievengat — Yesterday, SOAB and the Curaçao Football Association (FFK) signed a Memorandum of Understanding (MOU) in the VIP area of ​​the Rignaal Jean Fransisca Stadium. The official ceremony took place in the presence of FFK Chairman Gilbert Martina; SOAB Director Raymond Faneyte; the Minister of Education, Science, Culture and Sports, Sithree van Heydoorn; and \[…\] ## [Tokenize Deez Nuts](https://mattwie.se/tokenize-deez-nuts) _2025-12-02 · Matt Wiese_ Will tokenization be the vector by which Capital unlocks assets previously unable to be leveraged? ## [Our K-Shaped Nihilism](https://mattwie.se/our-k-shaped-nihilism) _2025-11-28 · Matt Wiese_ Imagine post-Soviet Russia but with obesity and more train derailments. ## [A Splendid Housing Bubble](https://mattwie.se/ithaca-real-estate) _2025-10-18 · Matt Wiese_ The Finger Lakes would make a great heatsink in a dismal Blade Runner future. ## [SOAB Annual Report 2024: Collaboration as the Foundation for Public Accountability](https://soab.cw/soab-annual-report-2024-collaboration-as-the-foundation-for-public-accountability/) _2025-09-30 · Gyadisha Sulvaran · SOAB_ Willemstad/Philipsburg 29 september 2025 – In its 30th anniversary year, SOAB presents the 2024 annual report with the theme ‘Collaboration’. In an era of increasing societal complexity, collaboration is not just desirable but essential. SOAB emphasizes its role as a reliable partner in the public sector, with a clear mission: to contribute to transparency, good \[…\] ## [The Finger Lakes and Watershed-Scale Computing](https://mattwie.se/finger-lakes-watershed-computing) _2025-09-28 · Matt Wiese_ The Finger Lakes would make a great heatsink in a dismal Blade Runner future. ## [The Tendency for the Accumulation of Capital to Accelerate](https://mattwie.se/capital-accumulation) _2025-09-27 · Matt Wiese_ If it takes money to make money, what happens if I have all the money? ## [Emotive Forces Shape The Gestalt of the Brand Identity](https://mattwie.se/brand-identity) _2025-09-01 · Matt Wiese_ Pepsi, brand identity, and your brain on postmodernism. ## [The Large Language Mammon](https://mattwie.se/large-language-mammon) _2025-08-30 · Matt Wiese_ The Market, Mammon and a Large Language Model walk into a bar. ## [Make any domain metal (Sponsored)](https://crawlproof.com/a/ecONxnNKoBtP) _2025-08-29 · **Sponsored**_ Turn any domain into a blacked-out metal landing page with an email waitlist ## [My Brainrot Demands Slop: Infinite Jest and GenAI](https://mattwie.se/infinite-jest-genai-slop) _2025-08-24 · Matt Wiese_ The parallel between GenAI Slop and Infinite Jest's The Entertainment ## [What Fiscal Dominance Means for Your Polycule](https://mattwie.se/fed-fiscal-dominance) _2025-08-22 · Matt Wiese_ Frolicking through fiscal dominance with the findom baddies in my polycule ## [There Is No Bubble](https://mattwie.se/there-is-no-bubble) _2025-08-15 · Matt Wiese_ My thoughts on data center buildout and demand for compute, and how that relates to the 'tech bubble' ## [Optimizing My Sleep Around Claude Usage Limits](https://mattwie.se/no-sleep-till-agi) _2025-08-10 · Matt Wiese_ My experiment optimizing my sleep schedule around maximizing my Claude Pro subscription usage. ## [SOAB Learning Lab Proudly Strengthens Partnership with Government Academy to Elevate Public Sector Excellence](https://soab.cw/soab-learning-lab-proudly-strengthens-partnership-with-government-academy-to-elevate-public-sector-excellence/) _2025-01-10 · Gyadisha Sulvaran · SOAB_ Willemstad, Curaçao – January 10, 2025 SOAB Learning Lab is proud to announce the strengthening of its partnership with the Government Academy as part of Curaçao’s Overheidsbreed Opleidingsprogramma (OOP). This collaboration, solidified through an official agreement signed today by Minister Shalten Hato of the Ministry of Governance, Planning, and Service (BPD), reflects a shared commitment \[…\]