Michael Herklots (Ferio Tego) | Live From PCA 2026

Ferio Tego and Storytelling: Michael Herklots discusses his philosophy of viewing cigar brands as "albums" and blends as "stories." He emphasizes that a meaningful story must be repeatable and compelling. Herklots highlights the Metropolitan 30th Anniversary limited edition cigar as a way to honor the legacy of the Metropolitan Selection. Industry Advocacy: Herklots reflects on his transition from…