Five Minute Friday: The Email Marketing Hot Take Boutique Owners Need to Hear

Should you outsource your boutique's email marketing—or keep it in-house? Many retailers feel stuck between two expensive options: paying an agency every month to handle everything or trying to figure it all out themselves without a solid strategy. The truth is, the best answer might be somewhere in the middle. Cassidy , owner and creative director of Simply Lynn's Creative , shares a smarter…