Strategic Fashion: Could the 20-Year-Rule Apply to Brand and Communication Planning?

Tamara de Lempicka (1894-1980), Portrait of Mrs. Rufus Bush I’m not fashionable, but I’m interested in fashion. I like to read about skinny jeans, white jeans, barrel leg and baggy jeans; about rich neutrals, microbuns, bixies and man brooches. I like to consider bold pops, polka dots and pointelle fabric; French tuck collars, scelts and tomato red. I like to discover that they’re channelling…