The right tool for the job

Hammers are cool, but... “Use the right tool for the job” is grossly misunderstood advice. People routinely die on the hill of the “technically superior” tool and ignore the real world around the businesses adopting technology Truth is, the right tool looks drastically different for your mom & pop smb, a bootstrapped startup, a well-funded company, and the incumbent Goliath. It’s also different…