You Don't Have a Closing Problem. You Have a Truth Problem. (Five Sales Legends on Doubling Your Close Rate Without Feeling Salesy)

Here's the lie a full calendar tells you. It says you're winning. Then the calls don't close. Your team starts pushing harder. And every conversation starts to feel like you're talking someone into something. That feeling, the salesy feeling, is the thing nobody can quite fix. So I ran it through The Room. I convened five mind models who have spent their lives on this exact problem. Alex Hormozi…