583: DID YOUR OFFER FAIL - OR DID YOU STOP SELLING IT?

You might not need a new offer—you might need to sell the one you already have. Before you decide something "didn't work," look at how often you've actually talked about it, whether people understand why it matters, and if you've given it enough time to work. Creating something new can feel productive, but the revenue-producing work might be repeating the invitation you're tempted to abandon.…