Diageo's Essential Bar & Consumer Trends Every Brand Needs to Know in 2026— Expert Talks

Send us Fan Mail Bar trends don't wait for brands to catch up, and in 2026, the gap between brands that understand what's driving consumer behavior and those that don't is only widening. In this episode, Tom Cavanagh, Advocacy Manager at Diageo, breaks down the flavor trends, category shifts, and on-premise dynamics set to define bars this year. From the martini's striking resurgence and tequila's…