Gen Z & Millennials: Inside the Modern Spirits Consumer— Part 1

Send us Fan Mail Every spirits brand today is chasing the same elusive prize: two generations who don't drink the way the ones before them did, and who are quietly rewriting the rules of when, why, and what they reach for. Few people are tracking that shift more closely than Dave Williams and Erica Duecy. Dave, President of BUMP Williams Consulting, has spent a decade turning beverage-alcohol data…