E90: The Greenland Illusion: How the Mercator Projection Distorts Maps — and Business Profits

In this episode of the Better Business Podcast, Alexei Kouleshov explores The Greenland Illusion — how the Mercator Projection makes Greenland look massive on maps, when in reality Australia is more than three times bigger. It’s a striking example of how our perception can be distorted depending on how information is presented. And just like maps, business numbers can create illusions, too.…