"I Can't Afford It": What Are You Really Saying?

"I can't afford it" is one of the most common reasons people give for not hiring a coach, joining a gym, or investing in their health. Sometimes that's completely true. But sometimes what we really mean is, "I'm choosing to spend my money somewhere else." Niki and Andrew talk about the relationship between money, time, value, and priorities—and why thinking of coaching as just another monthly…