Jōvan White Musk for Men (Coty)

In 1992, Jōvan was still coasting on revenue generated by its landmark sponsorship of the Rolling Stones' Tattoo You Tour, with old faithfuls Musk and Musk for Men comprising the flagship line, and Jōvan Sex Appeal fleshing out the brand portfolio. Founder Barry Shipp, a former Revlon rep turned entrepreneur, had repurchased Jōvan from Beecham in 1988 and renamed it Quintessence, which led to the