Great designers don't need to know anything about your industry

I keep seeing job ads looking for some dream designer who has experience and knowledge of their particular niche and think that their perfect designer soulmate is out there somewhere. The designer soulmate is out there, but they probably have no experience in your field. A good design relationship is about people, not products, fields, or niches. (image: bramley-parker-1830-1600.jpg) ## A good…