Episode 96: Activating insights for commercial teams with Anna Estlund

In this episode of Retail Sound Bites, Rachel Dalton and Anna Estlund, VP of strategy, insights, and analytics at Pernod Ricard, discuss five critical steps to turn insights into real-time activation for commercial teams. They also discuss the blurring boundaries between alcohol and non-alcohol categories, the rise of modern health and moderation trends, premiumization despite economic headwinds,…