Gold loan: After the Tatas and Godrej, Aditya Birla Capital announces major push

The rapidly expanding gold loan market in India attracting the biggies of India Inc. After the Tatas and Godrej, Aditya Birla has entered the ring. With the market size reaching Rs 3.3 lakh crore, the entry of the big brands will heat up competition with the entrenched players in the sector also upping their ante.