# b2b video (podcasts) — RSS Amplifier Recent posts from the 1 feeds in the RSS Amplifier directory that cover b2b video. Page: Feed: --- ## [Why I spent half a million dollars on brand](https://umault.com/insights) _2026-07-24 · hello@umault.com (Guy Bauer) · Death to the Corporate Video_ Brand isn't just a marketing expense. It's one of the best long-term investments you can make as a business owner. In this episode, Guy Bauer steps away from filmmaking and creative direction to talk owner-to-owner about why Umault has invested more than half a million dollars into building its brand over the past seven years. Drawing from his own experience of putting marketing on pause while… [Listen](https://cdn.simplecast.com/media/audio/transcoded/6e60e4f8-16ca-4ec5-95d7-7ac3e38feb9d/2a0d4e3a-198f-4fff-9c35-f06ad33e65ba/episodes/audio/group/1ed8d23f-cbfb-43e5-ab75-f2393d5da946/group-item/cbfecb3b-b90a-4d18-8712-28eb05a10784/128_default_tc.mp3?aid=rss_feed&feed=MKq34tu8) ## [How to get leads now (2026 edition)](https://umault.com/insights) _2026-07-13 · hello@umault.com (Guy Bauer) · Death to the Corporate Video_ If you've ever wished you could flip a switch and instantly generate more leads, this episode is for you. Guy Bauer explains why "getting leads" is the wrong goal, and why leads are actually the byproduct of a disciplined, long-term marketing system. Using Umault's own experience, he shares why it took more than a year to generate the agency's first inbound lead, introduces David C. Baker's water… [Listen](https://cdn.simplecast.com/media/audio/transcoded/6e60e4f8-16ca-4ec5-95d7-7ac3e38feb9d/2a0d4e3a-198f-4fff-9c35-f06ad33e65ba/episodes/audio/group/0209fb8c-741c-4436-9d3c-f0c8f9c6956b/group-item/814c8ba7-86bb-41db-b6bd-53fcd02feb04/128_default_tc.mp3?aid=rss_feed&feed=MKq34tu8) ## [Stop trying so hard](https://umault.com/insights) _2026-06-25 · hello@umault.com (Guy Bauer) · Death to the Corporate Video_ Videos mentioned in this podcast: Oransi Googleheimer [Listen](https://cdn.simplecast.com/media/audio/transcoded/6e60e4f8-16ca-4ec5-95d7-7ac3e38feb9d/2a0d4e3a-198f-4fff-9c35-f06ad33e65ba/episodes/audio/group/aaaba936-2df7-4db4-b9c1-5d209fd0ac79/group-item/4ade3d2e-aab0-4527-9988-5c7c7c1b9610/128_default_tc.mp3?aid=rss_feed&feed=MKq34tu8) ## [One year after Veo 3: Here’s what I actually think about AI video](https://umault.com/insights) _2026-05-18 · hello@umault.com (Guy Bauer) · Death to the Corporate Video_ A year after Veo 3 changed the video world, what’s actually happened? In this episode of Death to the Corporate Video, Guy Bauer breaks down where AI video stands today - from rapidly improving quality to why AI performances still feel strangely “non-human.” Guy shares his thoughts on: Why AI video is becoming its own category of animation Why great ideas are still the hardest part Why the novelty… [Listen](https://cdn.simplecast.com/media/audio/transcoded/6e60e4f8-16ca-4ec5-95d7-7ac3e38feb9d/2a0d4e3a-198f-4fff-9c35-f06ad33e65ba/episodes/audio/group/b8e715e1-0c10-475d-9a40-1b10cdf9f85e/group-item/802fb62a-c230-4435-8048-23b5815705bb/128_default_tc.mp3?aid=rss_feed&feed=MKq34tu8) ## [Make it clear or don’t make it](https://umault.com/insights) _2026-05-04 · hello@umault.com (Umault) · Death to the Corporate Video_ Most marketers think they have a creative problem. They don’t. They have a clarity problem. In this episode of Death to the Corporate Video, Guy talks about why clarity is the single most important - and most overlooked - ingredient in effective video ads. Borrowing from Dave Ramsey (“to be unclear is to be unkind”) and filmmaker Errol Morris (“subtlety is for amateurs”), Guy breaks down why… [Listen](https://cdn.simplecast.com/media/audio/transcoded/6e60e4f8-16ca-4ec5-95d7-7ac3e38feb9d/2a0d4e3a-198f-4fff-9c35-f06ad33e65ba/episodes/audio/group/94fbb207-a945-453c-8b0a-e0799ae023c1/group-item/08dfbbe9-c830-44da-9e22-a1d200700a62/128_default_tc.mp3?aid=rss_feed&feed=MKq34tu8) ## [4 B2B video ad trends for 2026](https://umault.com/insights) _2026-04-17 · hello@umault.com (Umault) · Death to the Corporate Video_ In this episode of Death to the Corporate Video, Guy Bauer breaks down four major B2B video trends shaping 2026, and what they actually mean for marketers trying to stand out. From the rise of AI-written scripts (and why they’re making everything feel painfully average) to the explosion of Apple-style product launch videos, Guy unpacks how sameness is creeping back into B2B, and how you can use… [Listen](https://cdn.simplecast.com/media/audio/transcoded/6e60e4f8-16ca-4ec5-95d7-7ac3e38feb9d/2a0d4e3a-198f-4fff-9c35-f06ad33e65ba/episodes/audio/group/1b656ebe-ba07-4449-a2eb-ff06bb60dd80/group-item/50878efc-ad18-4ccf-8d12-62cab45614c1/128_default_tc.mp3?aid=rss_feed&feed=MKq34tu8) ## [We're making a movie!](https://umault.com/insights) _2026-01-22 · hello@umault.com (Guy Bauer) · Death to the Corporate Video_ Guy Bauer shares why he stepped away from client work to make his first feature film - and how breaking big projects into small tasks makes the impossible doable. [Listen](https://cdn.simplecast.com/audio/2a0d4e3a-198f-4fff-9c35-f06ad33e65ba/episodes/9bf248d6-c3af-49eb-aca5-984daf8b1f73/audio/a3f29e55-c930-4dd0-b295-71dab26ca273/default_tc.mp3?aid=rss_feed&feed=MKq34tu8) ## [Why Umault's work works](https://umault.com/insights) _2025-11-25 · hello@umault.com (Guy Bauer) · Death to the Corporate Video_ For our 100th episode, host Guy Bauer shares the real secret behind Umault’s best work - a lesson sparked by a surprising message from Ann Handley. Instead of starting with strategy or “what works,” great B2B creative begins with three things: joy, experimentation, and fearless truth-telling. In this episode, Guy breaks down why most brands get this backwards, how honesty creates connection, and… [Listen](https://cdn.simplecast.com/audio/2a0d4e3a-198f-4fff-9c35-f06ad33e65ba/episodes/2d0e18e9-3e2e-464a-8d8e-b47206253523/audio/57f1790e-c0bc-46bf-bb0b-6ff0c821bc07/default_tc.mp3?aid=rss_feed&feed=MKq34tu8) ## [What is your brand fighting against?](https://umault.com/insights) _2025-10-02 · hello@umault.com (Guy Bauer) · Death to the Corporate Video_ Takeaways Defining a clear, specific “enemy” sharpens your brand, your briefs, and your creative. Don’t fight the generic category problem; fight the quality or approach that sets you apart. Your chosen enemy naturally filters in the right customers and filters out the wrong ones. Try it now Write one sentence: “Our brand fights against \_\_\_\_\_\_\_\_ by \_\_\_\_\_\_\_\_.” Then sanity-check your site, sales… [Listen](https://cdn.simplecast.com/audio/2a0d4e3a-198f-4fff-9c35-f06ad33e65ba/episodes/5f2bbcb2-9fbe-44e3-bfe1-fc52de36215a/audio/67c4b524-7763-4709-a5ac-4d43b2e92e33/default_tc.mp3?aid=rss_feed&feed=MKq34tu8) ## [AI News Summaries & Audio (Sponsored)](https://crawlproof.com/a/eH7ldh453r6K) _2025-10-02 · **Sponsored**_ Tap an article for an AI summary and an audio briefing. ## [The biggest lesson I've learned about marketing](https://umault.com/insights) _2025-09-05 · hello@umault.com (Guy Bauer) · Death to the Corporate Video_ In this episode, Guy Bauer, founder and creative director of Umault, shares the single biggest lesson he’s learned about marketing: never stop. Through analogies ranging from hand-pumped water wells to Top Gun, Guy explains why consistency matters more than perfection, why most marketing efforts will fail before they succeed, and why hitting pause is the most dangerous move a brand can make. If… [Listen](https://cdn.simplecast.com/audio/2a0d4e3a-198f-4fff-9c35-f06ad33e65ba/episodes/d9eb722a-289d-4883-bec9-ea90d26411ee/audio/cda78be4-1c56-4815-b3a1-d7a6307d37da/default_tc.mp3?aid=rss_feed&feed=MKq34tu8)