# b2b tech (podcasts) — RSS Amplifier Recent posts from the 1 feeds in the RSS Amplifier directory that cover b2b tech. Page: Feed: --- ## 105. Series 4 | Episode 5. The Current State of SaaS Brand Building and AI in B2B Marketing, with Michelle Huff, CMO at Alteryx _2026-01-20 · Market Mentors_ In this episode of the Market Mentors podcast, Matt Dodgson speaks with Michelle Huff, CMO of Alteryx, about her extensive career in B2B SaaS marketing. They discuss the evolution of brand building, the importance of customer advocacy, and the challenges of making data analytics compelling. Michelle shares insights on leveraging AI in marketing strategies and offers practical advice for B2B… [Listen](https://www.buzzsprout.com/184662/episodes/18479661-105-series-4-episode-5-the-current-state-of-saas-brand-building-and-ai-in-b2b-marketing-with-michelle-huff-cmo-at-alteryx.mp3) ## 104. Series 4 | Episode 4. Is B2B Content Marketing Still Worth It in 2025? With Araminta Robertson, Founder & MD of Mint Studios _2025-05-07 · Market Mentors_ In this episode of Market Mentors, Matt Dodgson interviews Araminta Robertson, founder of Mint Studios, about the state of B2B content marketing in 2025. Despite AI disruption and tightening budgets, Araminta explains why content remains essential for sharing expertise and generating leads. They discuss: The Importance of Content Marketing in 2025 Blogs and Their Evolving Role Where Would You… [Listen](https://www.buzzsprout.com/184662/episodes/17084335-104-series-4-episode-4-is-b2b-content-marketing-still-worth-it-in-2025-with-araminta-robertson-founder-md-of-mint-studios.mp3) ## 103. Series 4 | Episode 3. How to Build Trust and Drive Growth with B2B Influencer Marketing, with Vahbiz Cooper, Digital Marketing Manager at Demandbase _2025-04-08 · Market Mentors_ “People buy from people.” And that’s why B2B influencer marketing actually works. In this week's podcast episode, I sat down with Vahbiz Cooper, Digital Marketing Manager at Demandbase, to dig into: What Are the Benefits of Influencer Marketing for B2B Companies? How to Find the Right Influencers? Maintaining Influencer Relationships Effective Channels and Content Formats Measuring ROI in… [Listen](https://www.buzzsprout.com/184662/episodes/16915911-103-series-4-episode-3-how-to-build-trust-and-drive-growth-with-b2b-influencer-marketing-with-vahbiz-cooper-digital-marketing-manager-at-demandbase.mp3) ## 102. Series 4 | Episode 2. Demand-Gen Strategies to Drive B2B Startup Success, with Kartik Krishnan, B2B GTM Leader _2025-03-04 · Market Mentors_ In this episode of the Market Mentors podcast, Matt Dodgson is joined by Kartik Krishnan , a demand-generation expert with experience at Google, Onfido, CapDesk, Beamery, and Founders Factory. Kartik shares his insights on how early-stage B2B tech startups can effectively balance demand creation and demand capture , overcome marketing challenges with limited resources, and build scalable… [Listen](https://www.buzzsprout.com/184662/episodes/16723334-102-series-4-episode-2-demand-gen-strategies-to-drive-b2b-startup-success-with-kartik-krishnan-b2b-gtm-leader.mp3) ## 101. Series 4 | Episode 1. Reality of Job Searching as a Senior B2B Tech Marketer Today with Lisa Vecchio, Enterprise Marketing Director at Veed.io _2025-02-04 · Market Mentors_ What's it REALLY like to search for a senior marketing role in B2B tech today? After leaving her company and looking for a job during the second half of 2024, Lisa Vecchio shares her story and insights on searching for a senior B2B marketing role in tech. We discuss: How good or bad is the job market? Did you have a clear idea of what type of job you were looking for, or did it evolve? How did you… [Listen](https://www.buzzsprout.com/184662/episodes/16526290-101-series-4-episode-1-reality-of-job-searching-as-a-senior-b2b-tech-marketer-today-with-lisa-vecchio-enterprise-marketing-director-at-veed-io.mp3)