Informa TechTarget Launches B2B AI Authority Index

Key Takeaways Informa TechTarget’s B2B AI Authority Index is designed to help marketers evaluate how well their brands are positioned to influence AI-mediated buying journeys. The self-assessment tool uses an authority framework and archetypes to highlight weaknesses and guide actions that can strengthen brand visibility and recommendation potential. Informa TechTarget is now offering B2B AI […]…