Seismic CEO Rob Tarkoff on Highspot Merger and Why AI Trust Gap is Slowing Down Revenue Teams: The DemandGenReport.com Q&A

Key Takeaways Only 9% of organizations have fully embedded AI into core revenue workflows, revealing a trust gap between buying AI and actually relying on it. Enablement must be measured against business outcomes like pipeline acceleration and quota attainment, not activity metrics, to prove its true ROI. Go-to-market leaders are being asked to do more […] The post Seismic CEO Rob Tarkoff on…