# b2b buyers (audio feeds) — RSS Amplifier Recent posts from the 1 feeds in the RSS Amplifier directory that cover b2b buyers. Page: Feed: --- ## [GTM Planning for 2026: Back to Basics (but with AI)](https://chaeobrien.substack.com/p/gtm-planning-for-2026-back-to-basics) _2025-10-24 · Chaenara O'Brien · The 100 by Chae O'brien_ Designing the intelligence layer your GTM depends on. ## [If you can’t explain why you won, you’re not ready to scale](https://chaeobrien.substack.com/p/if-you-cant-explain-why-you-won-youre) _2025-08-19 · Chaenara O'Brien · The 100 by Chae O'brien_ Fixing the broken insight loop inside your sales and marketing engines. [Listen](https://api.substack.com/feed/podcast/170103043/f1d3d8c0c870b26698bd8d2458aac65d.mp3) ## [Buying committees and LLMs: the two audience groups that matter today](https://chaeobrien.substack.com/p/buying-committees-and-llms-the-two) _2025-02-25 · Chaenara O'Brien · The 100 by Chae O'brien_ How to build product marketing programs that serve both groups, value and context. ## [Understanding how AI search works: A super basic rundown](https://chaeobrien.substack.com/p/understanding-how-ai-search-works) _2025-02-06 · Chaenara O'Brien · The 100 by Chae O'brien_ We need to make our product marketing work harder in the age of AI but how do we do that when everything else was written to serve traditional SEO?. ## [Q1 Clarity: Focus on team alignment before execution.](https://chaeobrien.substack.com/p/conscious-clarity) _2025-01-29 · Chaenara O'Brien · The 100 by Chae O'brien_ A practical framework for finding shared purpose when the ground keeps shifting. ## [50 Questions B2B Buyers Need Answered in 2025](https://chaeobrien.substack.com/p/journey-mapping-your-2025-digital) _2024-12-05 · Chaenara O'Brien · The 100 by Chae O'brien_ Why should buyers trust your product over every other option available? ## [Redefining Gratitude](https://chaeobrien.substack.com/p/redefining-gratitude) _2024-11-28 · Chaenara O'Brien · The 100 by Chae O'brien_ A late night reflection on the privilege of choice. ## [The Psychology of Progress in SaaS Leadership](https://chaeobrien.substack.com/p/the-psychology-of-progress-why-b2b) _2024-11-21 · Chaenara O'Brien · The 100 by Chae O'brien_ Why B2B teams resist the change they want most. ## [Designing a Self-Service B2B Journey](https://chaeobrien.substack.com/p/the-rise-of-self-served-b2b-research) _2024-11-14 · Chaenara O'Brien · The 100 by Chae O'brien_ From campaigns to continuous learning: matching how B2B buyers really research and learn.