25 Years on: what's really changed in construction marketing

Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas. To mark me working for 25 years in the construction industry, this epsiode is an interview with my very first boss, Anna Hern from Ridgemount. Together we chart the evolution of construction marketing: from the old PR vs advertising divide, through the explosion of digital channels, to the AI era we're now navigating.…