Is marketing a 'dirty' word in architecture? with Rachael Bernstone

In this episode, Ayo talks to Rachael Bernstone, founder of Sounds Like Design and former architecture journalist of nearly 25 years, about why marketing has such a bad reputation inside architecture practices — and what changes when firms stop avoiding it. Topics covered: Why marketing feels like a "dirty word" to architects, and where that resistance comes from The link between university crit…