Put the Answer First, Nobody Has Time for Your Story

Most people communicate like they write a detective novel. First the setup, then the clues, then the big reveal at the end. &#xA; Your audience doesn&rsquo;t want that. They want the answer first. &#xA; How often have you gotten an email and stopped reading after the second sentence? How often have you stopped reading after the first or second slide? I do it all the time. In times of reels and…