The Artisanal Web

I've been on the web for a long time. Like, ever since paleolithic times. When I started doing this, Amazon was about to launch, Google was still several years away, and Zuckerberg was about to turn 10. Back then, we were building web sites with sticks and mud and hoping to discover fire. Sticks and mud were what we had. You opened a text editor, typed some HTML, uploaded it to a server, and you…