Podcast advertising in Ireland: Magellan AI’s H1 2026 benchmarks

AudioOne recently approached Magellan AI and asked whether we could give advertisers and agencies in Ireland benchmarks for the podcast market, like the ones we publish for the US and Australia. Our data team mapped podcast advertising across popular Irish shows in the first half of 2026 and compared it with the same period in 2025. Our models see both the brands buying ads and the shows carrying…