Olive Young Festa Draws More Than 100K As K-Beauty Competition Intensifies

K-Beauty’s explosive growth in the United States is creating an increasingly crowded market, pushing brands to innovate faster, invest more heavily in consumer engagement and fight harder to stand out. That dynamic was on full display at the American debut of Olive Young Festa, held Aug. 14 to 16 in conjunction with ... The post Olive Young Festa Draws More Than 100K As K-Beauty Competition…