Zitcha Integrates Snapchat To Get Brands More Involved With Gen Z Audiences

SaaS technology platform Zitcha has launched a global Snapchat integration, opening the Gen Z audiences to retail media networks and brand partners. Officeworks, part of the Wesfarmers group, is the first Zitcha powered retailer to activate Snapchat offsite advertising, bringing together one of Australia’s most ambitious retail media leaders with Snapchat’s highly engaged audience at […]