Global Retail Media Market Approaches $200 Billion Milestone as Growth Decelerates, Raising Industry Concerns

The global retail media landscape continues its upward trajectory, with ad investments projected to surpass $200 billion this year and reach $223 billion by 2027, according to WARC Media. However, the pace of growth is slowing, approaching single-digit figures, which raises questions about the sustainability of current expansion strategies and the potential impact on consumer …