The Leverage Transition: From Selling Effort to Selling Expertise

The defining career move for any engineer is the transition from effort-based value to expertise-based value. Everything else — negotiation, branding, networking, job satisfaction — is downstream of making this transition. The Two Modes Early in my career, I noticed there are fundamentally two kinds of work: Mode 1: High effort, low ownership, low creativity. You&rsquo;re paid for hours and…