Scaling Four Products with a Team of Twelve

What I&rsquo;ve learned leading consumer engineering at DriveX — where a small team owns a website, dealer management app, auction platform, and C2C marketplace simultaneously. The Setup When I joined DriveX as a Tech Lead in early 2024, I inherited a team and a growing product surface. Today I manage 12 engineers across four consumer-facing products: Consumer website — the storefront for…