Cost-of-living crunch pushes customers toward cheaper health cover as Medibank profit rises

Health insurer Medibank Private (ASX: MPL), which today reported a 2.9 per cent rise in full-year underlying net profit to $636.8 million, has revealed that persistent cost-of-living pressures are reshaping the private health insurance market as customers gravitate toward lower-tier products and shop around more aggressively for deals....