Why Behavior Modification Fails to Modify Behaviors and What to Do Instead, by Sharon-Drew Morgen

I recently chatted with a VC invested in 15 healthcare apps that use Behavior Modification to facilitate patients through permanent behavior change for enhanced health. He said although many of his apps use it, there’s no scientific evidence that Behavior Modification works. Hmmmm… And the reason you’re still using it is… “There’s nothing else to use.” The post Why Behavior Modification Fails to…