Who’s the customer?

The rules for a decent conference badge are simple: Two-sided. Attendee name in large bold lettering. Company name in large bold lettering. This is obvious to any conference attendee. So why do most badges fall short of this – crammed with logos, small text, and other irritations? The answer is simple. Attendees are not the primary customers of this product. Our opinions don&rsquo;t drive revenue.…