Going Beyond the Surface: Sharing Life Stories and Building a Brand That Lasts with Marvin Joles

Marvin Joles shares his 23-year journey from teenage roofing laborer in rural Wisconsin to respected asphalt contractor, entrepreneur, and industry storyteller. As the founder of Wis-Coat and the voice behind In the Mix and Blacktop Banter, Marvin explains how social media, content creation, and personal branding transformed his business and expanded his impact across the asphalt pavement…