Asketic Podcast #60 PLAN8 – How the Sound of a Brand Shapes What We Choose

PLAN8’s Calle Stenqvist & Hans Iwarsson reveal the hidden power of sound in branding, UX and design — explaining how a single tone can define a brand like Spotify or LinkedIn, why “the shorter the sound, the more expensive it should be,” and how silence can be just as powerful as music.PLAN8 is a Stockholm-based design agency for music and sound, behind the sonic identities of Spotify, LinkedIn,…