Three-quarters of B2B businesses are sacrificing long-term growth for short-term leads, Propolis reports

Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. More than three-quarters (76%) of B2B businesses are prioritising short-term sales goals over long-term brand building as pressure mounts to deliver immediate commercial returns. That’s according to research from…