Government removes 12-minute-per-hour ad cap, gives TV channels greater advertising flexibility

Guwahati: The Centre has removed the 12-minute-per-hour limit on television advertisements, with the Ministry of Information and Broadcasting notifying the Cable Television Networks (Amendment) Rules, 2026 in the Gazette on August 21. Under the amendment, Rule 7, sub-rule (11) of the Cable Television Networks Rules, 1994, has been omitted. The provision had restricted television channels […] The…