Thoughts on Supply and Demand from “The Power of PULL”

In his book “The Power of PULL,” Rob Snyder articulates a sort of separation-of-concerns between customer/demand and business/supply. Demand is what buyers are trying to accomplish in their lives. Supply is what we build. These are two separate things. There is no such thing as demand for supply. Demand exists as something independent out there in the world, whether or not our supply exists and…