Patagonia and the Commodification of Nature

Patagonia is a vast region spanning southern Chile and Argentina. It is also the name of a multibillion-dollar outdoors company that has spent more than 50 years turning the region’s landscapes and mythology into a symbol of wilderness and adventure. Now, Patagonia Inc. is suing drag queen and climate activist Pattie Gonia for trademark infringement and dilution. But beneath all the legal…