i want you to be (actually) competent

"Unique Selling Point" is one of those terms that I could live without every hearing/seeing/thinking about again. But as creators, it’s the golden ticket for having a halfway decent career. Attention is currency and we’re all trying to claw our way out the red. How you do that depends on where you get your advice. Some will tell you it’s editing style and brand colours, others will tell you to…