11th Circuit Rejects Keyword Advertising Liability–Deltona v. NOCO

This case involves two competitors in the vehicle-battery charger industry. The plaintiff calls its offering Battery Tender (based on the analogy of a ship s tender) and claims trademark rights in the term. Believing that the term is generic, NOCO began... The post 11th Circuit Rejects Keyword Advertising Liability Deltona v. NOCO appeared first on Technology & Marketing Law Blog .