How AI Transformed Content Marketing: The Secrets Behind Updating 100+ Posts in a Week

Manuela Barcenas breaks down how marketing work has flipped from “writer + editor” to “manager of agents.” She shares two concrete workflows: (1) using Claude Projects to reposition and modernize 100 legacy blog posts in a week (including updated product messaging, AI-forward advice, and internal links), and (2) using Fellow’s “Ask Fellow” to mine anonymized customer-call transcripts for original…