“Te Reo Māori Only” Sounds Noble — But Is It Sustainable?

A new “te reo Māori only” cafe in Rotorua has generated enormous media attention and praise from activists and cultural commentators. But from a business perspective, it may be making a fatal mistake: deliberately shrinking its customer base. Hospitality businesses succeed by making customers feel comfortable, welcomed and included — not anxious about saying the wrong thing or failing a cultural…